Ulvang stands for functional, premium, and responsibly produced wool clothing for all seasons and adventures. With a heritage steeped in the Norwegian outdoors, this brand knows a thing or two about staying warm.

From digital strategy to design and development, we helped this pioneer in wool outdoor clothing create a storefront experience that celebrates life in Scandinavia - simple, aspirational, and always just a stone-throw away from a breath of fresh air.

For the technical solution, we engineered a custom tech stack that could exceed high demands on performance and longevity. With a composable architecture based on the Omnium AS platform and Sanity content cloud, it was possible to provide Ulvang with the agility needed to continue to grow with elevated user experiences. The result is a storefront that reduces operational time by empowering e-commerce managers to self-serve and focus wholeheartedly on creating customer value.

Working together with Ulvang and its parent company BRAV, a leading house of brands within the sports and outdoor segment, meant a strategic emphasis on building with scalability and reusability in mind to unlock synergies across the entire brand portfolio and enable swift technical onboarding of all brands. Stay tuned for more to come.