As Coop's digital partner, NoA Ignite is lending a helping hand to improve customer loyalty through experiences across digital touchpoints.

Coop is among the leading supermarket chains in Sweden, boasting the second-highest market share in the country for grocery purchases. As Coop’s trusted digital advisor, our main task is to create value and increase Coop's market share by improving both physical and digital customer experiences. We provide Coop with strategic advice on how to keep all their different systems up to date and the technology that makes innovation possible.

Approach

From the start, we’ve been committed to creating cross-functional teams that can expand when necessary to suit any scope. Together with Coop, our team looks for opportunities for improvements from both a technical and an innovative standpoint. We provide strategic assistance in updating legacy systems so new ideas can be brought to life, also paving the way for business innovation.

Outcome

Coop has always been known for having a strong visual brand. Therefore, we’ve created a digital style guide that makes it easier for developers and designers to put in place key elements of the brand, whether it’s on the web, app, or an in-store kiosk. Most recently, we’ve updated the in-store shopping kiosks and launched the all-sparkly coop.se, version 3.0, and we’re currently in the process of moving several key APIs to the Microsoft Azure platform. Going forward, we aim to further integrate technology and customer data, enriching the digital and the physical shopping experience.