Varier is a furniture company based in Oslo, making out-of-the-ordinary chairs that invite you to move while you sit. Behind the brand, there's a strong belief that we can live better and more sustainable lives through everyday acts of movement. Whether for living or work, Varier strives to create a more balanced way to sit that lets us return to our moving instincts.

Together with Varier, we have designed and developed a digital destination that leads with movement, unlocking brand expression and driving conversion.

The storefront is built upon a technical framework with the capacity to support a large number of variations. With a composable architecture based on the Centra platform and Sanity content cloud, it was possible to add on 3rd-party services that could unlock 360° configurations. By seamlessly integrating PIM data onto the e-Commerce platform, we have enabled a streamlined process for enriching product data. All in all, delivering a storefront that flexes around Varier's needs, driving revenue, flexibility, and speed.