The key to profitable e-commerce: A study in paying more online
Despite rapid growth due to changes in consumer behavior, tech development and the pandemic, digital retailing is characterized by low profitability. The actions of e-com players have lead to price wars and conformity. The risk of falling behind is big - so how can retailers become successful online?
How well do Swedish e-commerce companies succeed in differentiating themselves, and which emotional and functional values make customers willing to pay more?
This in-depth report gives us insight into understanding customers real needs when shopping online. It's a result of 1500 customer interviews about 42 of the most powerful e-com players in Sweden, conducted by NoA Ignite, NoA Consulting and Norstat.
Download the report to read the full insights (in Swedish).
The best e-com players
We've identified the best online retailers in their respective category.
Read their full insights here.
These are the 42 e-commerce companies discussed in the report
| Boozt | Gina Tricot | H&M |
| NA-KD | Nelly | SHEIN |
| Zalando | Zara | Amazon |
| CDON | Clas Ohlson | Ellos |
| Wish | Åhléns | Apple |
| Elgiganten | Inet | Komplett |
| MediaMarkt | NetOnNet | Samsung | Webhallen | Coop | Hemköp | ICA | Mathem | Matsmart |
| Willys | Apotea | Apoteket |
| KICKS | Lyko | Sephora |
| Skincity | Addnature | Naturkompaniet |
| Nike | Outnorth | Revolution Race |
| Sportamore | Stadium | XXL |
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New business inquiries
Sebastian Broms
+46 739 80 23 27
sebastian.broms@noaignite.com
Niklas Bondesson
+46 703 680 642
niklas.bondesson@noaconsulting.com
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