The key to profitable e-commerce: A study in paying more online

Despite rapid growth due to changes in consumer behavior, tech development and the pandemic, digital retailing is characterized by low profitability. The actions of e-com players have lead to price wars and conformity. The risk of falling behind is big - so how can retailers become successful online?

How well do Swedish e-commerce companies succeed in differentiating themselves, and which emotional and functional values make customers willing to pay more?

This in-depth report gives us insight into understanding customers real needs when shopping online. It's a result of 1500 customer interviews about 42 of the most powerful e-com players in Sweden, conducted by NoA Ignite, NoA Consulting and Norstat.

Download the report to read the full insights (in Swedish).

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