The key to profitable
e-commerce: A study in paying more online

Despite rapid growth due to changes in consumer behavior, tech development and the pandemic, digital retailing is characterized by low profitability. The actions of e-com players have lead to price wars and conformity. The risk of falling behind is big - so how can retailers become successful online?

How well do Swedish e-commerce companies succeed in differentiating themselves, and which emotional and functional values make customers willing to pay more?
This in-depth report gives us insight into understanding customers real needs when shopping online. It's a result of 1500 customer interviews about 42 of the most powerful e-com players in Sweden, conducted by NoA Ignite, NoA Consulting and Norstat.

Download the report to read the full insights (in Swedish).

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These are the 42 e-commerce companies discussed in the report

Boozt Gina Tricot H&M
Zalando Zara Amazon
CDON Clas Ohlson Ellos
Wish Åhléns Apple
Elgiganten Inet Komplett
MediaMarkt NetOnNet Samsung
Webhallen Coop Hemköp
ICA Mathem Matsmart
Willys Apotea Apoteket
KICKS Lyko Sephora
Skincity Addnature Naturkompaniet
Nike Outnorth Revolution Race
Sportamore Stadium XXL

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