Eytys — pronounced “Eighties” and spelled with Ys in reference to Generation Y — is a footwear and apparel brand based in Stockholm, Sweden.

Collaborating with other creatives has always been a part of Eytys’ mission. The countless collaborations illuminate the “blank canvas” initiative of the brand.

A brand with an initiative like that needs a digital platform that is flexible enough to change and evolve together with them. The answer was going headless. By decoupling the presentation layer from the rest of the platform and integrating the API e-commerce platform Centra, Eytys.com was opened up for flexibility.