Maya Delorez

A new storefront for innovative equestrian brand Maya Delorez

Virtually no one in the e-com business can have missed the story about Maya Delorez and their amazing journey, going from 0 to 10 MEUR in annual revenue in just four years.

Going into the equestrain business with a strong confidence and great products, Maya Delorez have managed to build a distinct brand that stands out and proclaims a new approach to the sport itself.

Everything starts with a great product

Together with Maya Delorez, we have designed and built their new online flagship store. With a strong focus on building engagement and brand desire through great product presentations we set out to deliver an authentic experience for dedicated riders who love the sport. Just like the founder Madelene Thörnblom, who once created the brand with a vision to take equestrian wearables to the next level by delivering a contemporary style, great performance and features for a new generation of riders.

A VIP community for true brand fans

A loyalty program has been developed for members to collect points on their purchases, receive personalized offers and vouchers, and access exclusive content and events.

The program spans all Maya Delorez markets and becomes a natural home for the vibrant community to marvel and immerse themselves into the brand universe.

By integrating Voyado's customer experience cloud with the dynamic capabilities of the Centra platform, we've enabled a seamless distribution of bonus checks and tailored offers. This pairing makes it possible to store invaluable user data, and facilitate curated communication, ensuring a personalized journey that customers will love.